PROJECT
We Wear Australian and Showroom-X Launch Assets
ROLE
Graphic and Motion Design
DATE
2020
In 2020 I worked with founders, Kelly Atkinson and Richard Poulson, on two projects, Showroom-X – a high-end retail store selling Australian designer fashion, and WeWearAustralian, an initiative they created to help support Australian fashion labels during a moment of uncertainty. Utilising existing brand work, I created a range of consumer facing and B2B assets, documents and other pieces of collateral during the launch phase of Showroom-X, then took that overall aesthetic and applied it to WeWearAustralian, and did the same again.
Since that time, the two projects have merged into a an NYC / online retail store. Visit We Wear Australian here.
/background(fff)/1920x2716.jpeg?auto=webp)
